What if you could attract clients – simply with better words?
(Enjoy weekly anecdotes, stories, and proven methods on copywriting for growth and lead generation when you join some 1,400+ email subscribers.)
Since 2023, Jacques has actively shared content on copywriting, storytelling, and strategy on LinkedIn.
Every week, he shares the very methods he uses to help Leap Digital clients get high-value prospects into their sales funnel as leads, and convert that attention into paying clients.
Because of his results, he’s recognised as one of the top Growth & Lead Generation Copywriters in the country.
Officially ranked by Favikon.
Within 12 months of becoming a full-time copywriter, and after dedicating tremendous effort toward understanding markets, buyer psychology and conversion copy, Jacques’s writing has had measurable impact including:
3M+
organic impressions
400+
B2B leads in 6 months
6
figures generated in sales
30+
brands & founders helped
#1
growth copywriter in SA – 2025
Jacques writes and designs high-converting campaigns and as a result, has helped executives and teams increase lead quality, lead quantity, bookings and conversion rate at companies like:
They have active websites, social media pages, and maybe even run a few ads.
But none of these seem like it’s getting dream prospects to contact them, or fill in their website form.
The problem is (almost always) weak messaging. They try to speak to everyone and end up speaking to no one.
In order to get increased revenue and quality leads from any of your online channels, your messaging must:
a) create interest, and curiosity
b) intensify desire
c) compel action.
That’s where Jacques comes in…
The campaigns he’s delivered for B2B executives and teams have led to results like:
62 qualified leads in 14 days before site launch:
Helped create offers and messaging for a hospitality brand. Used a preview page with emotional triggers in the messaging while full site was being built. Generated leads worth $5K each before launch.
$140k organic tender request on a new website:
Helped a new risk consultancy brand build and write a new landing page. In less than a month that page attracted a deal worth $140K, and 2 years of contract work.
Executive coach booked 3 months in advance from LinkedIn:
Ghostwriting LinkedIn posts rooted in storytelling with clear positioning. Client attracted new work from 3 different continents, plus staying top of mind secured repeat business from previous clients.
Inbound leads worth $60K+ from LinkedIn in less than 30 days:
Helped a Director write LinkedIn posts across different customer awareness funnels. These stories on an account of with less than 600 followers attracted leads worth $60K+ inbound without a full website live yet.
200+ book requests from a single LinkedIn post:
Wrote founder-led content on LinkedIn that generated 200K organic impressions from a profile with less then 5K followers. That single post positioned the client’s book as a curiosity trigger and led to 200+ book requests.
100+ corporate leads in 90 days from B2B landing page:
Wrote copy and designed a corporate landing page for a manufacturing brand. Positioned the page for quality lead generation with Meta Ads and LinkedIn content. That page generated 100+ corporate leads within 3 months at avg $5 per lead.
800% increase in program enrolment
Wrote and designed a high-trust campaign for an NPO funded program. Delivered to a cold audience across the UK, Facebook ads + a high-converting landing page led to 800% growth in previous campaign and a 300% increase in conversions.
Start with one of these 2 proven offerings:
Done-for-you growth marketing:
Jacques creates and implements your campaign and/or strategy (together with your input), so you can attract and convert the right prospects for your business.
Done-for-you services include (but aren’t limited to):
Jacques helps position executive leaders and build their personal brands on LinkedIn. Authentic storytelling, and an optimised profile has been proven time, and time again, to attract dream clients and other paying opportunities.
Turn page visitors into qualified leads straight into your sales funnel, or CRM.
Jacques writes copy and design briefs for high-converting landing pages that have been proven to attract the right attention, and filter out time wasters.
Get a ready (and valuable) asset that prospects can use to build trust for your offer.
Whether you need a lead magnet created from scratch, or adjusting an existing one, we’ll make sure it’s irresistible for your prospects.
They’ll give you their contact information to access your lead magnet, and you can work them from there.
Profitable paid campaigns on social media that fit your budget, and can scale after 4-8 weeks.
Nurture leads in your funnel with educational or sales email letters so they can convert into paying clients.
Hands-on consultations & workshops:
Hourly consultations and workshops where you’ll work one-on-one (or in company teams), with Jacques on your campaign or strategy. Every hour is intentional and custom built for your requirements.
Popular sessions include:
Audit your current social profile, and see what is costing you opportunities and how to fix it.
Talk through your current strategy, and see why audiences aren’t taking the actions you want them to take from your content.
Review your current lead magnet, or ideate how you could create one that gets you quality leads.
See why your current sales pages might be causing your visitors to leave and not convert.
Get your leadership or marketing team on the same page with content creation and brand messaging.
- Increase conversion rate on your website
- Generate high-intent leads from content and ads.
- Compel action in your emails, and sales pages
- Get quality LinkedIn posts every week that get leads
- Position your profile as the clear choice for clients
- Grow your personal brand with a relevant audience
- Executive team workshops
- Leadership positioning and team content strategy
- Copywriting and storytelling frameworks
- 60min working sessions
- Get strategic insights and advice
- 1-1 feedback and coaching
Jacques delivers keynotes and podcast appearances for educational and empowering topics for marketers and business owners.
CADEK Media – Market With Success, 2026
Skosan Unplugged Podcast
CADEK Media – Digital Marketing Conference, 2025
Vrouenetwerk – LinkedIn Lead Generation Webinar, 2026
Need a speaker for your event?
Complete the form below, and I’ll be in touch via your email asap…
