Jacques du Toit
For 6-8 figure service brands:
Copywriting and content that make your ideal clients say, "that's precisely what I need!"
The better your message, the more money you make.
Read by 1,700+ founders & executives
Helped 40+ C-suite executives & service founder brands
4M+
LinkedIn impressions in 12 months for clients
1,500+
Qualified B2B leads from one ad campaign
100+
Inbound leads from single posts
No.2
Copywriter in SA out of 108,761 per Favikon
Interestingly...
Many believed that AI would outright “kill” copywriters altogether.
But, while generative AI has commoditised basic writing tasks, the demand for human connection in online selling has never been higher (and so too, for highly-skilled and nuanced human-copywriters)
$30.29 billion
Global valuation today
$45 billion*
Projected by 2031
*Source: Mordor Intelligence and Yahoo Finance. Copywriting and content marketing has cemented its position among service businesses.
I tested it in my own business first.
“In a little over 12 months, my content earned 2M+ impressions on LinkedIn and brought in inbound leads from my writing, sales pages and emails that now make up 40% of my revenue.”
Jacques du Toit, Founder - Leap Digital
Is this you?
You’ve built a meaningful business.
Pure grit and determination got you here. But you’ve hit a revenue ceiling with your own marketing efforts.
- Maybe you hired a junior to help out.
- Maybe an agency promised you the moon and stars for 10+ months.
- Or maybe you’ve been trying to figure it out by yourself for too long.
But you just can’t seem to get high-quality leads (or any leads online for that matter).
It’s painful…but it’s not your fault.
Getting high-quality leads online takes more than grit and determination alone. It takes thorough research into your customers desires and pain points. It demands specific details in messaging and psychological “buying environment” language. Not to mention the difference in messaging to different levels of market awareness.
It’s so easy to get this wrong.
Especially considering you still have a business to run. But maybe the path to breaking through your revenue ceiling isn’t a road to walk alone.
Maybe you just haven’t found the right partner yet…
Meet Jacques:
The top ranked conversion marketer.
Recognised as the No.2 copywriter* (out of 108,761) in 2026 by Favikon, Jacques has actively shared content on copywriting, storytelling, and strategy on LinkedIn since 2023.
In addition, Favikon ranked him the No.1 male growth & lead gen creator* in 2025. See both honors on his LinkedIn profile here.
*Ranked in SA in the marketing & sales category.
The impact:
Jacques writes and designs high-converting campaigns and as a result, has helped executives and teams grow their authority, increase lead quality and quantity, and increase bookings and conversion rate at companies like:
A trusted voice:
Occasionally, I get invited to speak at marketing events where I get to share the work I’m passionate about.
This helps delegates and corporate teams better understand the methodologies behind conversion marketing so they, too, can get higher quality leads online.
Market With Success, 2026 – Stellenbosch
Digital Marketing Conference, 2025 – Cape Town
My money-making, brand-growing writing includes:
Four disciplines. Each one delivered using the same persuasive triggers and buyer psychology to get your ideal client to STOP, and PAY ATTENTION.
LinkedIn Content (ghostwriting)
Posts that build your authority and bring in inbound leads from buyers who learned to trust you. (Without you writing anything yourself)
Did you know this about LinkedIn content? Click here:
2 fascinating stats for you:
- LinkedIn has more than 1.3 billion users, yet only 1% of users are actively posting and engaging with content.
- Content shared from personal profiles average more than 2x the reach of company page content.
For a service founder, business development manager, or C-suite executive: it truly is an incredible opportunity to stand out with an authentic and consistent presence.
Paid Ads
Social media ads that produce qualified leads, so your budget goes to buyers and not to clickers.
Did you know this about paid ads? Click here:
Most ad campaigns lose thousands of your earned money because they try to speak to “everyone”. Do you think your clients are CEO’s in B2B? No. You’re clients aren’t avatars. Your client is a 57 year-old CEO of a human resources company who’s drowing in 7 dashboards when he wished he had just 1. Highly-profitable ads speak to one person.
Landing pages
Pages that creates a buying environment so persuasive, it compells visitors to book a call, purchase, opt-in for your lead magnets and newsletters/events.
Did you know this about landing pages? Click here:
Most businesses spend (and lose) thousands every month on social media content and ads. They get quality traffic that never converts into leads or sales because they’ve never invested in the final destination meant to compel action: The landing page.
Sales emails
Promotional letters, weekly newsletter segments and educational or buying sequences that warm up prospects and help close them for you.
Did you know this about email marketing? Click here:
Email is by far the highest ROI marketing channel with an average 36:1 return when done properly. An email list is an asset you own. You’re not competing with social media algorithms. You can talk directly with your reader, and move them to act right then and there.
Featured Results:
Click the dropdown icons below.
40% of revenue from inbound content. Click here to read more
My own business: 40% of revenue from inbound content.
The problem: I needed a steady flow of qualified leads without cold outreach.
What I wrote: A daily LinkedIn content system built around founder stories, clear offers and direct calls to action.
The result: 2M+ impressions in 365 days. Inbound leads from that content now make up 40% of my revenue.
1,500+ qualified B2B leads. Click here to read more
The problem: TAN Goods needed to fill their corporate pipeline with qualified leads
What I wrote: The ad copy for their meta campaigns as well as a high-converting landing page to capture ready buyers.
The result: 1,500+ qualified B2B leads who gave their business info, team size, email addresses and phone numbers.
3 months booked in advance. Click here to read more
The problem: Janine Lazarus, media trainer and executive coach needed a strong LinkedIn presence to bring in new business.
What I wrote: Rewrote website copy, wrote all of Janine’s LinkedIn content, and helped position her as a global authority.
The result: Janine is booked in advance for 3 months, she’s had 200+ book requests from single posts, and landing international clients on repeat.
First inbound leads from LinkedIn + booked calls. Click here to read more
The problem: Dori Moreno, executive coach, built a strong business on referrals and repeat business. She engaged with me to take LinkedIn content off her plate to build authority and attract new business.
What I wrote: I wrote a dedicated lead-generation landing page to book a discovery call with Dori, as well as 3x LinkedIn posts per week.
The result: Dori had 3 leads inbound from the first post, and reached a 44K organic impressions in 30 days (a 300% growth).
Startup CEO attracts inbound tender worth $140K from brand new page. Click here to read more
The problem: Thermal Beyond Sight CEO, Morne Potgieter engaged me to help build a client attracting landing page to generate inquiries.
What I wrote: I wrote and designed the copy for his first official landing page, helping him build the messaging for his internal comms, too.
The result: The page attracted a government tender for 2 years of work worth $140K within 2 months
Leonard Duvenhage (CEO) - Personal branding
100+ inbound leads from one post. Click here to read more
The problem: A founder/CEO who had never generated inbound from LinkedIn with his personal brand
What I wrote: All of his content. One LinkedIn post, built around a personal authentic client success story.
The result: 300k impressions and 100+ inbound leads from a single post. Plus, weekly inbound leads from his content.
C-Suite Executive (Banking) - Personal branding
1,000+ new relevant followers in 4 months, consulting interest, and speaking invitations. Click here to read more
The problem: A banking exec was nearing retirement and wanted to build a personal brand for consulting work once he left corporate.
What I wrote: Thought leadership and personal content once per week.
The result: Reached 140K organic impressions from a brand new LinkedIn profile, 1,000+ new followers added, job offers and speaking engagements in his DMs. All in just 4 months.
Helped 40+ C-suite executives & service founder brands
Get my help weekly, for free:
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Inside are 1,700+ weekly readers including founders, executives, and marketers alike.
I wish I had your brain, Jacques.
He breaks down his process into easy and achievable steps so anyone can do it.
Pick my brain, every week:
Popular previous editions:
Lipstick on a pig.
When copywriting doesn’t work.
For George.
A masterclass in direct marketing.
The "buying environment".
How to write words that make people pull out their wallets.
All these wonderful lessons AND MORE, when you subscribe:
All I need is your best email…
Meet Jacques:
The human side you don't know.
I’m Jacques du Toit.
I played professional rugby, including 2 years at Bath Rugby (England) and 9 years at the Toyota Cheetahs (South Africa).
I’ve always had a “hidden” love for marketing and creative advertising.
When my sport career ended, I taught myself conversion marketing through books, courses and mentors, and I tested every lesson on my own audience before I sold it to anyone.
That work got me ranked the #1 male LinkedIn creator in South Africa for growth and lead generation by Favikon. It also produced the results above, for my own business and for clients.
Today, I work closely with a small number of clients at a time, so every project gets my full attention and expertise.
Work with me:
Two ways I can help you...
One:
Strategy Sessions and Consulting
Get “fresh eyes” on your funnel, content or ads. An in-depth 1-1 with me where I can walk you (or your team) through any elements and strategy I would implement if I were you.
You leave with clear next steps, fresh ideas and a written summary of what to fix first. If you hire me to implement this (or any) action plan for you after a consult sessio within 14 days, I’ll refund your payment towards the project.
Don’t delay. One conversation could get you exactly what you need to scale.
Purchase your session, and select your preferred time
Two:
Done-for-you conversion marketing
I’ll build you a pipeline of quality leads myself, while you handle business as usual.
I do landing pages, ad copy, sales emails and/or LinkedIn content, written to bring in leads or close sales. I’ll personally build, plan, and write your campaign and deliver back to you a high-converting asset to make you more money.
You handle your business, I handle your pipeline. Just as I did with these featured results.
Answer 5 short questions and choose your slot
Want to see my process first? Sign up for my weekly newsletter here.
Your guarantee:
I do have a guarantee, but not the one you might think. Let me explain:
I’ve never quite understood how marketers and agencies guarantee shiny results. I’ve seen the ads. The “we’ll get you 10,000 leads in 3 weeks or we’ll work for free” one. The “we’ll double your sales in 2 months or your money back” one.
It’s near impossible to guarantee exactly how and when a dream client will respond to your content. You can’t know. No one can. Your prospect themselves might change their behaviour tomorrow. Then what?
At best, marketing (content, copy, ads, emails, sales pages etc.) is an educated guess.
Yes, we gather data to inform our decisions. Yes, we look at how the market moves. Yes, we use proven methods to attract, persuade, and compel prospects to act.
But ultimately, we cannot create demand. We can only channel existing demand.
Here’s what I can guarantee:
If you have a proven concept, and real interest, showcasing that to the market you serve will almost guarantee a positive return.
(If, however, you need my help to test a concept or create an offer, please do book a consult session here. I’m happy to help)
My personal guarantee is when you work with me, you’ll get 100% of my strategic, human input.
Though I use AI to help ideate, research and piece together a campaign or asset, the campaign itself is created and delivered by me personally.
I don’t have junior employees (other than my accountant and assistant). I don’t have an account manager who’ll keep you busy with admin. And I won’t bore you with 30+ page reports and analysis.
We’ll measure your results in pipeline generated, leads converted, and money in the bank.
When it’s all done, you’ll have solved one specific problem (pipeline or sales), to get you one specific result (leads or revenue), at a world-class level.
Helped 40+ C-suite executives & service founder brands
Questions
Who do you work with?
7-8 figure brands, founders and CEOs of B2B or service companies who already have an offer and an audience, and want more revenue from both.
Do you work globally?
Yes. I’m based in Cape Town, but serve clients globally, too.
How fast do you deliver?
Research, drafts, and delivery depends on the complexity of the project or campaign. That said, a minimum delivery timeframe would be 2 weeks.
Do you do NDA's?
I do.
Do you design or only write?
Though I don’t consider myself a designer, I can creative effective visuals for you or I can brief your designers and developers.
Do you use AI for writing?
AI has been a valuable tool for me. It’s helped me speed up research, improve onboarding and delivery workflows, and even ideate when I feel “stuck”.
But when it comes to your campaigns? Certainly not.
Each word is precisely where I want it to be. Each word earns its place. Each word written by a human, for a human.
When you're ready:
I'd love to help your business scale...
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Read by 1,700+ founders & executives
P.S.
The longer you wait to figure things out yourself, the more difficult (and the more expensive) it becomes to win new business. Especially when EVERYONE has the tools to create content. Click here, and I’ll help you get your next dream lead before they submit an inquiry form on your competitor’s page.
Jacques du Toit