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For business owners, service providers, and aspiring marketers:

Over The Line – Marketing Newsletter

Enjoy weekly stories & insights on persuasion, copywriting, and lead generation.

Routed in real client work. Proven to increase revenue.

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61% of marketers rank lead quality as their #1 problem.

When joining Over the Line Newsletter, you’ll find weekly inspiration on quality messaging, storytelling, and persuasion. All of which could help you attract better quality leads.

Created in 2024, by Jacques du Toit:

I’ve helped teams and individuals improve their messaging, increase lead quality, and conversion rate at companies like:

Francois Duvenhage

Snr Business Development Consultant – OCFO

Jacques helped me immensely with direction and clarity with my LinkedIn profile and posts. We spent an hour together, and it was jam-packed with value.

What stood out to me the most to me (besides his insights and expertise) was his humility.

With Jacques in your corner, you will be in great shape.

Michael Passaportis

Owner and Director at Aether Performance Psychology

I needed someone who would ensure that my website content was authentic and true to me and my approach. Not easy given the complexity of psychological concepts and the specificity of my work.

Jacques’s developed the proof and wording in ways I couldn’t articulate myself. His first draft was almost the finished product, demonstrating how accurately he was able to understand my vision and then execute it.

Yolandé Aylward

Brand Manager, Swift Human Resources

Jacques has been an absolute game-changer for our marketing! His strategic approach to our landing pages brought in qualified leads within a day.

Morne Potgieter

CEO, Thermal Beyond Sight

Working with Jacques was the best thing that could happen to us as a new business. His skills and knowledge helped us achieve much more than we could have imagined, and in a remarkable time frame.

P.J. Bosman

Centralised Monitor, IQVIA

I wanted to speak to someone regarding an idea of a small business model.

Jacques gave me the confidence and food for thought to start with it on the side.

If you are looking for a marketing expert, look no further.

Dorothea Garewal

Real Estate Broker, Sotheby’s

Jacques absolutely manages to capture the essence of what has to go into great writing to attract attention. The content he produces are punchy and have edge. As a result, it generated excellent responses and leads of buyers and sellers alike for my business. This has resulted in a sale each time!
Thank you Jacques!

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One email. Once time per week. Countless lessons.

Stories and insights you can expect:

The “3 sentence” page trick that generated 62 leads in 14 days for a wedding venue.

The Landing Page layout that generated 400+ corporate leads for a retail brand

The quickest, fastest way to generate warm leads for your business using this proven, 3-bucket content strategy.

3 types of social media posts you should be posting every week.

Are you getting traffic on your website but no enquiries? You might just need this one section added to your page.

Want more of your ideal clients to know you exist without spending money on ads? When you use this copywriting framework, you may reach 100,000 people without paying one cent.

All this, and more, every week. Delivered to your inbox.

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Hey! I’m Jacques.

I played pro rugby in South Africa, the UK, and Europe. I took a job in Health & Safety when I retired.

It wasn’t for me. I was a born marketer. I was captivated by it.

So I resigned and started my own agency, Leap Digital (Pty) Ltd.

To articulate my thoughts and processes, I started to documented how I’ve helped clients by posting on LinkedIn.

I shared my methods, strategies, wins, and mistakes.

In less than 7 months, Favikon ranked me the top male creator in South Africa for Growth & Lead Generation.

Since then I’ve helped executive clients, managing directors, hospitality brands, compliance companies, B2B service providers, and more generate high-intent quality leads through copywriting, advertising, and content marketing.

Learn how I (and the top 10% of creators) are using content to grow our business.

Yuna Zweet

Performance Psychologist – Reboot

Jacques has played a huge role in growing our social presence and strengthening the voice of our brand. He combines sharp marketing insight with a very human touch, which makes collaboration both effective and genuinely enjoyable.

He’s approachable, dependable, and just really good at what he does. I’d say everyone needs a Jacques on their team!

Albert Wille

Founder, Mind Prosperity

Jacques is an exceptional social media strategist. I highly recommend him to anyone looking to make a real impact.

J.C. Astle

Professional Rugby Player, France

I’ve always admired how Jacques shows up on LinkedIn.

He has always kept things authentic, consistent, and with a personal touch. His writing reflects not just skill, but personality and purpose. It’s rare to see someone balance professionalism with such a genuine voice.

Really someone i have learned from in recent times, to connect and engage with people with the same mindset and goals as yourself.

Jan Uys

Real Estate Agent, Sotheby’s

I had the pleasure of working with Jacques and I couldn’t be more impressed with his knowledge and guidance.
He has a genuine passion for helping businesses succeed. His ability to explain complex strategies in simple, actionable terms was incredibly valuable.
If you’re looking for a reliable partner to take your marketing to the next level, I highly recommend Jacques.

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