Case Study: Executive Media Trainer Attracts Inbound Leads on LinkedIn in 30 Days

Client Snapshot

Industry: Media Consultancy & Executive Training
Role: Owner, Media Consultant & Trainer
Audience: C-suite executives, high-visibility spokespeople, and comms teams at global brands (e.g. Netflix, Uber, Absa)
Platform: LinkedIn
Posting Cadence: 3x weekly (one for each funnel stage)
Service Provided: Strategic ghostwriting + organic visibility management
Client Goal: Establish authority online, attract inbound leads, grow high-quality audience

Our Strategic Approach

With four decades of experience and a client list most agencies dream of, this client had offline credibility but lacked an online presence that reflected it.

We positioned her as:

• A straight-talking media veteran with high-level results
  
  
• A calm authority in crisis situations
  
  
• A trusted coach for executives who don’t have time for nonsense or jargon
  
  

Her weekly content cadence included:

• 🧠 Top-of-funnel (TOFU): personal reflections, highs and lows, media myths, visibility blind spots, leadership in crisis
  
  
• 📣 Mid-funnel (MOFU): stories from client work, workshop results, audience pain points
  
  
• 🎯 Bottom-of-funnel (BOFU): service CTAs, webinar signups, direct offers
  
  

Tone: Direct, expert, no jargon. Just like her.

Early Wins (within 30 days)

📈 Audience Reach & Authority

• 46,346 impressions, a massive +1,890.9% increase over previous 28-day period

• 970 engagements — up +1,228.8%, including:
  
  
  • 687 reactions
    
    
  • 256 comments
    
    
  • 21 saves
    
    
  • 4 sends

• 1 post converted directly into an inbound inquiry from a corporate lead
  
  

👥 Audience Growth

• Gained +178 new followers in one month
  
  
• Total follower base grew by +3.1%, hitting 4,507
  
  

📩 Inbound & Lead Flow

• Multiple inbound connection requests and DMs within the first 2 weeks
  
  
• One serious inbound inquiry from a decision-maker at a corporate firm after the very first post
  
  
• Client is now receiving regular attention from exec-level audiences she previously only accessed via referrals
  
  

Key Takeaways

✅ LinkedIn is high-leverage for offline experts going digital
✅ Strategic content builds warm pipeline before outreach even begins
✅ Authority isn’t about volume, it’s about voice, clarity, and consistency

👋 Want to Turn Your Offline Reputation into Online Demand?

If you’re an expert, founder, or executive who wants to build digital authority without writing a word yourself, I can help.

Jacques du Toit
MD at Leap Digital
📩 email me at jacques@leapdigital.co.za  for a free visibility audit