Case Study: From Zero to Qualified Lead in 24 Hours with Google Ads

How we helped a staffing company generate a real business lead the same day we launched a Google Ads campaign.

Who We Helped

Swift International Human Resources (SIHR) is a staffing and temporary employment services provider operating across South Africa.

They were exploring Google Ads for the first time and wanted to test the channel — cautiously — to see if it could drive qualified business leads.

The Challenge

SIHR had briefly run Google Ads before but had limited data to work from.

They needed to:

Target a very specific audience (businesses looking for temp staff, not job seekers)
Keep budget low while testing
Capture only the right kind of leads
Get help translating their goals into an ad + landing experience that worked

The Solution

We approached the campaign as a Launch & Learn sprint, focused on building fast, validating intent, and learning from early data.

Here’s what we did:

Strategic campaign planning:
We narrowed in on business-focused keywords and added negative keyword filtering to avoid job seeker traffic.
Targeted local focus:
We focused on just two regions in South Africa where they had operational strength.
Built-for-intent landing page:
Instead of sending traffic to their homepage, we helped create a one-page ad landing layout (based on our Launch & Leap method) with clear structure, benefit-led content, and an easy contact form for businesses.
Collaborative refinement:
We worked closely with their team to clarify copy, language, and positioning so the offer was 100% client-facing — not agency jargon.

The Outcome

Within one day of going live, the campaign generated a fully qualified lead:

A business filled in the full form
Stated how many staff they needed
Provided their company info
And booked a proposal meeting with SIHR’s sales team

This validated:

The ad message was clear
The landing page worked
And there was actual demand

This is what our Launch & Leap offer is all about. Testing smart, launching fast, and learning in real time.

What the Client Said

“Jacques has been an absolute game-changer for our marketing. His strategic approach to Google Ads and landing pages brought in qualified leads within a day. He’s professional, collaborative, and always pushing to optimise for maximum impact.”